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Marketing

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Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

 

DoMyQuote can organise quotes on all forms of marketing. Refer to the related categories where more information is found on:

Contact Relationship Marketing, Email Marketing, Franchising, Internet Marketing, Mailing Lists, Marketing Consultants, Marketing Research, Public Relations, Telemarketing at each of these related categories there are other off shoots of marketing: 

     

    The marketing mix, which a marketer can use to craft a marketing plan is made up of the following:

  •  Product: marketing deals with the specifications of the actual goods or services and how it relates to the end user’s needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

  •  Pricing: setting a price for a product, including discounts, not be monetary it can simply be what is exchanged for the  product or services, e.g. time, energy, psychology or attention.

  • Promotion: includes advertising, sales promotion, publicity, personal selling, branding and refers to the methods of promoting the product, brand, or company.

  • Placement (distribution or place): refers to how the product gets to the customer; for example, point of sale placement or retailing), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

  • People: coming into contact with customers whether part of a supporting service to a product or in service, people are particularly important because, in the customer's eyes, they are generally inseparable from the total service. As a result of this, they must be appropriately trained, well motivated and the right type of person. Fellow customers are also sometimes referred to under 'people', as they too can affect the customer's service experience, (e.g., at a sporting event).

  • Process: involved in providing a service and the behavior of people, which can be crucial to customer satisfaction.

  • Physical evidence: Unlike a product, a service cannot be experienced before it is delivered, which makes it intangible. Potential customers could perceive greater risk when deciding whether to use a service. To reduce the feeling of risk, thus improving the chance for success, it is often vital to offer potential customers the chance to see what a service would be like. This is done by providing physical evidence, such as case studies, testimonials or demonstrations.

  • Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. Emerging technologies will continue to push this idea forward.

  • Participation: This is to allow the customer to participate in what the brand should stand for; what should be the product directions and even which ads to run. This concept is laying the foundation for disruptive change through democratization of information.

  • Peer-to-Peer: This refers to customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.

  • Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems (both a regression as well as a classification problem).  DoMyQuote will find Marketing Company in Sydney   Adelaide   Brisbane   Canberra   Darwin   Hobart   Melbourne   or   Perthwho's local to you with professional advice on how to maximise benefits from your Marketing Requirements, and show a Return on Investment.

 

1. Describe what you want with as many details as possible.

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3. Receive responses from suppliers and select the best saving you time and money.

 

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